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About Us

We aim to present you with a multitude of beautiful and infinitely wearable clothes and accessories. Everything in-store and online has been hand picked for quality and design, with an emphasis on attention to detail, fun and style. We cannot begin to tell you how excited we are to be sharing it with you.

For those of you who love the little details, et la mer (pronounced "eh-la-mare") translates into English as "and the sea". Slightly poetic, a little off-beat. Very much about where we find ourselves when seeking calm from the clamour of everyday life.

We hope you enjoy viewing our range of tops, dresses, pants, skirts, handbags, purses, necklaces and more! Shop category or see our styled outfits for some inspiration. You can also sign up for our newsletter to receive exclusive offers & news updates.

Our bricks & mortar store is located at 93 George Street, Launceston (Tas). You can contact us on T: (03) 6333 0550.

"Beauty begins the moment you decide to be yourself."​ - Coco Chanel​​